How a Jury Impacts The Development of Graphic Artists

Jury involves a group of skilled artists meeting to appraise a finished layout or artifact and make constructive and creative suggestions for improvements. It is also a way of evaluating a graphic design work, especially if it is meant for competition, examination, campaign, commission, etc. In this sense, the jury gives a decision and award prizes or marks for the works. The elements of the work that merits the attention of the members of the jury board include the format and orientation of the paper, the placement of the text, headlines, illustration, harmony or colour contrast and visual appeal.

The jury system does not judge the suitability of a work or award marks based on the intuition of members. However, their weighed criticisms are based on some set criteria accepted for proficient productions in the area of graphic designing. These criteria have been explained below.

1. Creativity and originality showed by the artist

Members of the team look out for evidence of originality or uniqueness in the creation of the artist. They ask themselves that ‘What new thing has this artist brought on board?’ or ‘what has he added to that area of graphic designing which was not formerly there?’

2. Suitability of the work to its theme or objective

Usually, when a project work is assigned in the field of Graphic design, it comes with a subject. Such as ‘Produce a shopping bag to be used for buying a birthday present for a female friend.’ Therefore, the final work is assessed on this theme. The choice of design, colours, lettering style as well as the construction of the package must resonate with this subject. If the choice of the design does not correlate with birthday, or it is not feminine to be used by a female, then the objective for the production, was thus, not achieved.

3. Significance of colours and how they are used

Graphic artists exhibit their supreme knowledge of colour psychology and symbolism in their mastery selection of colours to suit the theme or occasion when it will be used. For instance, producing items for joyous occasions like Christmas calls for the use of gay or bright colours while products meant for solemn occasions such as funeral posters demands the use of somber colours like brown, red or black.

4. Technical proficiency or finishing

This refers to the dexterity of the artist shown in the usage and application of the tools and materials for production. Also, it seeks to judge the work based on the rubrics of the graphic communication tool designed. For instance, if the product is a poster, does it agree with the accepted standards of poster designing such as legibility and readability of text, clarity in the illustrations, and harmonies in the choice of colours? In addition, the final appearance must be aesthetically pleasing and attractive, giving no room for complaints by prospective clients.

5. Evidence of study (written report including introduction, tools, and materials used, processes, illustrations etc. used for the work)

This is important in projects meant for academic purposes such as the grading of students in the High school or at tertiary institutions. To vouch that the project was solely executed by the candidate, s/he has to describe the processes that were carried out to arrive at the final production in a written report. Moreover, it will furnish members of the jury information on the procedural steps, tools, and materials as well as finishing technique employed by the artist for the production.

A jury team is essential in the total skills development of both amateur and matured Graphic artists. The under listed points illustrate some of the benefits of a jury.

1. It helps in determining the criteria for qualification in a competition.

2. It sets the standard for grading works into excellent, very good, good, average etc.

3. It determines the suitability of text, illustration or colour to the aim or theme of the project.

4. It serves as a means of analyzing, criticizing and interpreting works.

5. It allows designers or competitors to interpret their works.

6. It assists in recommending the best works for prices or awards.

7. It encourages critical thinking.

8. It provides a variety of solutions to a pressing need.

9. It improves efficiency.

10. It builds the capacity for effective assessment.

11. It builds self-image and confidence.

12. It prepares the artist for the world of work.

Design a New Career in Graphic Arts

When you read a magazine, buy a product at the supermarket, look at a billboard, watch television, or cruise a website, chances are you’re looking at the work of a graphic designer. Today’s graphic designers use traditional tools including pencils and paper, but they also use the newest and most sophisticated computer design software. Computer design applications include Adobe Illustrator, PRIMO pdf, AutoCAD 3-D Modeling software, and Adobe Flash software for web-based flash designs. To learn how to effectively use these tools, you’ll need the right training.

An Example: You Design an Ad for Sneakers

It’s the job of a graphic designer to create a message using color, shape, line, and texture. The message can be structured to enhance the sale of a product, or it can be reflected in the product itself to create visual appeal and branding.

For example, consider a sporting goods manufacturer that is introducing a new line of classic basketball sneakers. If they are marketed effectively they will sell well to young adult men, whether or not the buyers actually play basketball.

The marketing director of the advertising agency responsible for introducing the new sneaker comes to you, the graphic designer. The marketing director asks you to create an Internet advertisement for the sneaker. It’s got to look exciting, dynamic, and fresh. The ad may feature an endorsement by a pro basketball player.

Are you going to design your ad using a theme of pretty yellow daisies in a summer garden? Probably not. Daisies are lovely, but they won’t sell basketball sneakers. Would you use a cute puppy? Again, no. Everyone likes puppies, but you wouldn’t use one in your ad campaign for sneakers.

Using a program like CorelDRAW Graphics Suite, you might create a design showing a group of urban kids playing basketball on an asphalt parking lot. Maybe it’s at night, and the only light is from an overhead street light. Perhaps your layout uses colors like black and purple and silver. The lettering in the text is slanted and dynamic. You can tell from the ad that the kids who wear the shoes are passionate about basketball.

Even before you begin, you’ve already made some choices that a graphic designer makes. Whether you are designing an ad for sneakers, the box the sneakers come in, or even the logo on the side of each sneaker, the choices you make help tell the consumer about the product.

How’s the Job Outlook?

Like many specialized careers, your job prospects may depend upon your level of training. Most entry-level graphic design positions require an associate or bachelor’s degree. You’ll need to get training from an accredited college or career school. But finding a good school should not be difficult; the National Association of Schools of Art and Design accredits about 250 postsecondary institutions with programs in art and design.

Once you’ve got the degree you need, what’s the outlook? According to the U.S. Department of Labor’s Bureau of Labor Statistics, nearly 40,000 new jobs will be added in this field in the current decade from 2008 through 2018. Median salaries were $42,400 in May, 2008, but annual earnings can go over $100,000 for those who have ownership interest in a successful firm.

Prospects will be better for graphic designers with website design and animation experience. Demand should increase for interactive media products including cellphones, video games, personal digital assistants, and other technology. Proficiency with computers and computer design programs will be an asset.

Is it a competitive field? Yes! But the rewards are great. Imagine creating graphic art that could be seen by millions of people, and may even influence popular culture. With the right training, imagination, and hard work, a rewarding career in graphic design could be yours.

Getting Started

If you enjoy visual design and want to get professional training, you’ll need to find an accredited college or career school, either near you or online, that offers graphic design programs. But how do you find a school? The best way to start is to go online to a reputable college directory. You can enter the search terms that fit your situation, such as “graphic design,” “associate degree,” and your home town or ZIP code. You’ll see a variety of choices. Check them out and compare programs, financial aid opportunities, career services, and schedules. Then with one click you can get free information from the schools you’ve chosen. Make your choice and apply. In less time than you think you could be on your way to a rewarding new career in graphic design.

Managing Your Real Estate Accounting

If you are going to plan your career in real estate business, then pull up your socks for real hard work. Like any other business, even real estate demands lot of consideration and time. Another thing that is common with every sort of business is accounting. Accounting is one of the most significant objectives required for running your business smoothly. But as far as real estate business is concerned, the focus on accounting department should be quite intense, as it is mainly about financial transactions. The accounting staff employed in any real estate firm must be experienced and intelligent to maintain the records. Even a slightest of numerical mistake can bring big difference in calculations. So in common words we can say that real estate accounting is one of the most meticulous tasks, must be performed by the expert accountants.The field of real estate is very challenging and profitable. It includes a great deal of participation. Several people invest and reserve their share in accounting. In fact real estate accounting is very important for people who have their share in real estate industry. With this huge involvement on a very broad scale, it becomes almost compulsory to hire a workforce that has all the knowledge about real estate accounting and its related issues. One must not overlook the fact that the accounting of real estate has no similarity with accounting of any other business house. Hence, you need a more efficient staff, which is accustomed to manage with the tedious style of working defining specialism. Real estate industry has the widest scope for advancement with countless opportunities for people to run a profitable business.Real estate industry is one of the fastest growing industries, due to wide exploration. However, it is difficult to estimate the position of a firm by just considering its size. It is mainly the efficiency of the staff and their work approach that defines the real status of any real estate firm. The higher the status the more is the work load. The accountants are required to maintain entire account history with receipts and official letters of all financial transaction. Along with this, keeping a record of ledger books credited and debited transactions and balance sheets on a regular basis are equally important. There are numerous sorts of softwares available in the market to provide basic assistance to the accountants dealing with huge set of transactions. These softwares create payroll, manage budgeting and distribution. Any other option for better efficiency is taking the help of well trained professionals, but you have to be very alert while selecting your assistance.There are various other services which assist the business to raise its profits by making it easy to figure out the market standing of the business and its financial position. Realtors need the services like utilities, maintenance, and records management. The various other solution ideas required are those for cost of the capital, property taxes, insurance charges, depreciation etc. Seeing all these complexities, it’s no wonder that the real estate industry has become very technically sound and savvy, and makes use of efficient software for solution provisions. The convenience to use this software increases its usability.