5 Tips for Typography Best Practices

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)

Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!

I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)

Mr. Keedy created Keedy Sans, a popular font in the 90’s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)

Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)

Gale foused on how the New York Times(NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)

When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

Repair-Binding, Caring and Maintenance of Books

Graphic artists need to learn how to repair old books that are worn out. Sometimes, the covers have to be replaced or some pages need to be repaired. If a single leaf or folio is inserted to replace a damaged leaf it is referred to as tipping-in. Steps in repairing single section and multi-section books that are widely used by students and offices will be outlined.

A. Repair-binding of a single section book

These are suggested steps that may be followed when repairing a single-section bound book. it is not mandatory to follow the steps strictly. the graphic artist may employ other efficient means of repairing the book.

1. Dismantle book- this is the first step that must be followed. it involves the cutting of the stitches and removal of the threads to free the folios.

2. Repair damaged pages- the damaged pages or folios are removed and replaced with new ones.

3. Collate section- the entire section is collated or re-arranged by jogging it lightly on a table to align the various folios in order.

4. Measure and mark stitching points- a pencil is used to create the marks for the stitching by accurately measuring the spaces for the holes. The holes are then pierced using a bodkin.

5. Stitch with new thread or staple- a threaded needle is used to stitch the book following the stitching technique for single-section stitching.

6. Trimming knife is used to trim the excess papers at the head, tail, and fore-edge of the book.

B. Procedure for repair – binding a multi-section book

1. Dismantle book- this is the first step that must be followed. It involves the cutting of the various stitches and removal of the sewn threads to free the individual sections.

2. Repair damaged pages- remove and replace all the damaged pages in each of the sections.

3. Collate sections- re-arrange the various sections together as a unified whole.

4. Measure and mark stitching points- the stitching holes are marked and created. The stitching or sewing method for multi-section binding is followed.

5. Trim- the excess paper material is trimmed off by the use of a metal ruler and a trimming knife.

6. Round and line book- This is carried out by using a backing hammer to round the back of the book and the back bone of the book is lined using a piece of binder’s cloth.

7. Glue sections- The various sections of the book are glued together after placing fresh endpapers that is if the old endpapers are damaged.

8. Prepare a new case- A new case is prepared if the old one is worn out or damaged. The procedure for preparing the case and fixing of the book in the case is followed.

9. Put under weight- The case-bound book is placed under weight for it to thoroughly dry.

Books have to be cared and maintained. This would make them last for a longer period. It would also increase their workability and effectiveness. Some of the tips for caring and maintaining books are outlined below:

1. Books should be protected against heat and moisture. All forms of books should not be brought near a fire source or any liquor such as water, drinks etc.

2. Books must be protected from stains and dirt. The books should not be exposed to dust, inks etc.

3. Books must be kept upright on a shelf when not in use. However, they must be dusted periodically and re-arranged to free them from all forms of dirt.

4. The books packed on the shelf should fit closely with each other to prevent leaning. This is because leaning can cause the big books to fall on small books with slender spines to warp and get damaged.

5. To prolong the lifespan of books, one must avoid folding the covers back against each other.

6. To avoid weakening the covers and stitches of books, they must not be rolled.

7. School bags should not be forced to contain books beyond their loading capacity, etc.

Six Tips on How to Put on a Memorable Art Exhibit

There are a few goals you want to achieve with an art exhibit or an art show. One is to show your art to the public, to share your ideas and to possibility make a positive change in the world with your art.

Another goal would be to sell your artworks to collectors.

And the third would be to gain new collectors and fans.

The trick is to make them glad that they came to your exhibit. I’m surprised at how many artists and even gallerists and curators don’t know how to do this.

You know the feeling; you are excited to go to the solo show of an artist that you’ve been a fan of for years. You are finally going to purchase a piece of their art, and you are so glad to get to meet them in person. You arrive to the gallery, only to be disappointed by the lack of friendliness and interest that the artist has in you. You leave, empty handed.

If you don’t make the attendees feel welcome and glad that they came, then not only did you lose a sale that night, but you’ve lost a sale from that person forever. It’s the little things that make the difference.

Here is a list of six things you can do to make sure that every person that comes to your exhibit will leave feeling a little closer to you and your art:

1. Greet every person at the door and tell them “I’m glad you’re here!” Shake their hand. (If you can’t greet every person, make sure that your people are helping you.)

2. Ask everyone what their name is and where they are from. Engage and act as though you are interested in them.

3. Direct every new arrival to the first piece they should have a look at or where they should begin.

4. The art world is a small one. It will be good manners to connect your guests with other guests “Oh, Tom, I want you to meet Phil. He’s been an admirer of your art for some time.”

5. Offer to give a tour of your new paintings – walk the guest or small groups of people from one painting to another, answering their questions as you go.

6. When someone’s leaving, thank them for coming, and mean it.

Just these small actions will make the difference between your event being memorable or not.

What if you’re shy or not a people person? Many artists have trouble being outgoing. That’s okay – just as you learned to paint, you can learn to be friendly and act interested in people. It doesn’t take a lot to say hello to everyone that walks into your exhibit. And it’s just as easy to thank them when they are leaving.

Make the effort, and the rewards will come back to you tenfold.