Why You Cannot Underestimate the Importance of Graphic Design

1. It improves Sales

Graphic design pieces that are created with much thought have the ability to boost sales. Internet users are easily attracted to unique designs. A quality design can deliver various messages to viewers: like for example, the person/company that owns the website provides high quality products/services. When web users are drawn to a unique logo, business card and other company related designs, their minds indirectly get messages such as this. This draws more people to the site.

When graphic designs are successful in making a positive impact on web users, most of them can even become loyal clients. The marketing items can help project a company as a brand that can be trusted. A company’s steady growth can certainly be attributed to this aspect.

2. It establishes a Company’s Name

Graphic designs can also help establish the name of a company in its niche market. Seeing an attractive logo from time to time gives a name recall, reminding viewers of the brand behind it. Just the same, websites, advertisements and business cards are designs that are seen almost everyday. These designs are constant reminders of the brand. They help in recognizing the brand name.

Usually, small businesses do not have enough budget for marketing their products/services. So, it is difficult for their brand to get recognized in their niche market. However, if their logo, business card and marketing items have a unique design, these can capture the interest of viewers. Designs, therefore, let companies establish their names in their niche market.

3. It builds Goodwill in the Market

In addition, graphic designs serve as tools to earn trust and reputation in the market. A logo with good aesthetics makes the viewers feel confident. When a company’s design elements appeal to the viewers’ senses, these allow them to have more faith in its products/services.

An attractive design gradually helps win the trust of customers, making most of them loyal to a business.

Graphic design can help a company highlight its products. When a company introduces a new product/service, it plans a new marketing campaign, which presents this in a new light. The company needs to hire quality services to provide products with an image.

4. It delivers a brand message

Also, graphic design is a great way to convey a particular brand message to target the audience and buyers. First, the designer would want to know the message that needs to be conveyed by the design.

The design becomes useful when it delivers a brand message. There are certain colors ands typefaces chosen to purposely arouse emotion, which becomes the brand message to prospective customers.

5. It unites the employees

Companies with a lot of employees should have a unique, common cause. Graphic designs can help them in this regard. Companies usually have logo, stationary, brochures, uniforms, web pages and publications, among other designs, and these unite the employees by means of a common identity.

The Social, Cultural and Religious Roles of a Graphic Designer in Society

Graphic designers play several vibrant roles that ensure the development, survival, and sustenance of the society. It is no exaggeration to say that the products and services provided by Graphic designers ensure the smooth running of activities carried out in the society. Graphic designers educate, warn, inform, notify, entertain, etc. The Graphic artists play significant social, cultural and religious roles in the society.

Social Roles

Societal activities are promoted through the use of his products. For instance, the entertainment industry relies heavily on products in Graphic design. Cinematography, which is an aspect of the area is used for entertaining the young and old through its animated images and cartoons. Products in Graphic arts such as the production of hilarious books and other comic magazines that carries humorous stories coupled with satirical images are a mouth watering form of entertainment to the general public especially students.

The activities of the entertainment industry are communicated to the general public through communication tools such as posters, banners, flyers, handbills, etc. The identification of players and teams which are through jerseys bearing their individual names and flags of their respective countries are made easy as a result of printing.The programs of various sports are communicated to the general public through graphic design communication tools such as posters, banners, handbills etc.

Cultural Roles

In the traditional system of governance where a chief and his council (body of elders and other sub-chiefs) exercises authority over his subjects or members of the society, Graphic design products are greatly at work. Festivals, ceremonies, and rituals that are done in the society rely extensively on his products. These activities are relayed to the general public through posters, banners, flyers, and billboards. Cultural fabrics are printed with symbolic patterns that portray and educate us about our rich cultural heritage.

Religious Roles

Religious activities of the various religious bodies in the country are effectively carried out as a result of Graphic products. The location of the various temples, churches, shrines, and cathedrals are as a result of the signboards, signposts, billboards and banners carefully situated at vantage points. Without them, it would be very difficult for people to find the locations of the countless religious associations in the country. The printed attires which help us to readily identify roles that members of the religious group play. How will a new person in the church, mosque or shrine identify the leader of the religious group if not through the printed attire that they wear? Those with duties such as ministerial duties like ushers are identified by the printed stoles that they put on. Members of youth, men and women’s associations of several churches are easily recognized through the T-Shirts and association’s printed cloth. The interiors and exteriors of religious buildings are lavishly decorated with several wall hangings, buntings etc.

Also, the numerous posters, banners, flyers and handbills that inform members of religious programs, meeting days and times, harvest and fund-raising ceremonies are made possible by the Graphic designer. Church items are safely kept because of the comprehensive labels that have been done on them. The stickers, key holders, bangles and other church paraphernalia that attracts and draws new members into the various religious groups are as a result of him.

In some religious denominations, special books which are believed to be ‘holy’ such as the Bible and the Koran are used for teaching and disseminating the doctrines of the religious bodies. It can be said without exaggeration that the Graphic designer assists greatly in the smooth flow of religious activities carried out by the various religious bodies in the country.

Graphic Design Tools

Graphic Design is the combination of art and science to convey a message through visuals. It is accepted as a mode of communication. Now that the world has entered the internet age and most businesses compete for the attention of consumers through cyberspace, graphic design artists have become a necessity. Designers are needed to make appealing web pages. No matter how useful or moving the contents of a website are, it might still not meet the desired results of the owner if it does not look good. Appearance is the primary attribute people notice. When one is surfing online he would most likely check only web pages that in first glance seem to be host important information.

Tools

1. Human Mind

This is the most important tool in Graphic Design especially since graphic design is half art. While the science half can be left to technology the art half cannot. Human judgment, taste, and preference and of course creativity are vital elements of a successful graphic design piece. Another important attribute machines or technology cannot provide is originality. Designers are hired to make original works. Their works can be totally original starting with each little piece. Their works may also compose of non-original pieces arranged and put together in such a unique way that the origin of the pieces becomes immaterial. Many designers have also developed their own techniques and style of designing.

2. Computer

The computer is an essential tool in Graphic Design because it is what is used to run the different software and applications the designer needs to adequately perform his tasks. Computers can perform many things exponentially faster than humans. They can store data and information in a way that they can be easily retrieved. They are also the primary means in which an individual can connect to the internet. Cyberspace is an important resource because it houses countless images, characters, layouts, and all other graphic design elements most of which can be downloaded for free. Though there are still some who conduct traditional methods of graphic design, a vast majority prefers using computers to make the work easier, faster, and more convenient.

3. Software and Applications

These are a collection of codes and programs that work together to assist the computer user in performing a particular set of tasks. Graphic Design software and applications have greatly evolved through the years. Tasks that used to take days of sitting and working in front of the computer can now be completed in minutes using the right application. Most applications focus on one area such as the Photoshop which revolves around quick, easy, and convenient manipulation and alteration of images. Graphic design tools of today are so efficient even kids can now create their own designs. Some successful designers have not even undergone design classes and simply learned from using applications.

4. Pencil

The pencil is one of the basic tools in graphics. Today however, it is not only limited to the traditional handheld pencil. It can come in the form of a laser pen or a digital pen.