Why You Cannot Underestimate the Importance of Graphic Design

1. It improves Sales

Graphic design pieces that are created with much thought have the ability to boost sales. Internet users are easily attracted to unique designs. A quality design can deliver various messages to viewers: like for example, the person/company that owns the website provides high quality products/services. When web users are drawn to a unique logo, business card and other company related designs, their minds indirectly get messages such as this. This draws more people to the site.

When graphic designs are successful in making a positive impact on web users, most of them can even become loyal clients. The marketing items can help project a company as a brand that can be trusted. A company’s steady growth can certainly be attributed to this aspect.

2. It establishes a Company’s Name

Graphic designs can also help establish the name of a company in its niche market. Seeing an attractive logo from time to time gives a name recall, reminding viewers of the brand behind it. Just the same, websites, advertisements and business cards are designs that are seen almost everyday. These designs are constant reminders of the brand. They help in recognizing the brand name.

Usually, small businesses do not have enough budget for marketing their products/services. So, it is difficult for their brand to get recognized in their niche market. However, if their logo, business card and marketing items have a unique design, these can capture the interest of viewers. Designs, therefore, let companies establish their names in their niche market.

3. It builds Goodwill in the Market

In addition, graphic designs serve as tools to earn trust and reputation in the market. A logo with good aesthetics makes the viewers feel confident. When a company’s design elements appeal to the viewers’ senses, these allow them to have more faith in its products/services.

An attractive design gradually helps win the trust of customers, making most of them loyal to a business.

Graphic design can help a company highlight its products. When a company introduces a new product/service, it plans a new marketing campaign, which presents this in a new light. The company needs to hire quality services to provide products with an image.

4. It delivers a brand message

Also, graphic design is a great way to convey a particular brand message to target the audience and buyers. First, the designer would want to know the message that needs to be conveyed by the design.

The design becomes useful when it delivers a brand message. There are certain colors ands typefaces chosen to purposely arouse emotion, which becomes the brand message to prospective customers.

5. It unites the employees

Companies with a lot of employees should have a unique, common cause. Graphic designs can help them in this regard. Companies usually have logo, stationary, brochures, uniforms, web pages and publications, among other designs, and these unite the employees by means of a common identity.

The Social, Cultural and Religious Roles of a Graphic Designer in Society

Graphic designers play several vibrant roles that ensure the development, survival, and sustenance of the society. It is no exaggeration to say that the products and services provided by Graphic designers ensure the smooth running of activities carried out in the society. Graphic designers educate, warn, inform, notify, entertain, etc. The Graphic artists play significant social, cultural and religious roles in the society.

Social Roles

Societal activities are promoted through the use of his products. For instance, the entertainment industry relies heavily on products in Graphic design. Cinematography, which is an aspect of the area is used for entertaining the young and old through its animated images and cartoons. Products in Graphic arts such as the production of hilarious books and other comic magazines that carries humorous stories coupled with satirical images are a mouth watering form of entertainment to the general public especially students.

The activities of the entertainment industry are communicated to the general public through communication tools such as posters, banners, flyers, handbills, etc. The identification of players and teams which are through jerseys bearing their individual names and flags of their respective countries are made easy as a result of printing.The programs of various sports are communicated to the general public through graphic design communication tools such as posters, banners, handbills etc.

Cultural Roles

In the traditional system of governance where a chief and his council (body of elders and other sub-chiefs) exercises authority over his subjects or members of the society, Graphic design products are greatly at work. Festivals, ceremonies, and rituals that are done in the society rely extensively on his products. These activities are relayed to the general public through posters, banners, flyers, and billboards. Cultural fabrics are printed with symbolic patterns that portray and educate us about our rich cultural heritage.

Religious Roles

Religious activities of the various religious bodies in the country are effectively carried out as a result of Graphic products. The location of the various temples, churches, shrines, and cathedrals are as a result of the signboards, signposts, billboards and banners carefully situated at vantage points. Without them, it would be very difficult for people to find the locations of the countless religious associations in the country. The printed attires which help us to readily identify roles that members of the religious group play. How will a new person in the church, mosque or shrine identify the leader of the religious group if not through the printed attire that they wear? Those with duties such as ministerial duties like ushers are identified by the printed stoles that they put on. Members of youth, men and women’s associations of several churches are easily recognized through the T-Shirts and association’s printed cloth. The interiors and exteriors of religious buildings are lavishly decorated with several wall hangings, buntings etc.

Also, the numerous posters, banners, flyers and handbills that inform members of religious programs, meeting days and times, harvest and fund-raising ceremonies are made possible by the Graphic designer. Church items are safely kept because of the comprehensive labels that have been done on them. The stickers, key holders, bangles and other church paraphernalia that attracts and draws new members into the various religious groups are as a result of him.

In some religious denominations, special books which are believed to be ‘holy’ such as the Bible and the Koran are used for teaching and disseminating the doctrines of the religious bodies. It can be said without exaggeration that the Graphic designer assists greatly in the smooth flow of religious activities carried out by the various religious bodies in the country.

A Critical Overview of Visual Elements for Artistic Creation

Elements of design are the basic units of a work of art like painting, drawing or any other visual piece. They are the ingredients used in the creation of any artistic piece. The elements of design used in art include dot, line, shape, plane, colour, space, texture, weight, and value. They are line, form, shape, colour, space and texture. The artist puts the visual elements together to make a statement in art the same way we put words together to form a sentence. Every artist must know and understand them.

Line: It is the product of a moving point of a marking tool such as a pencil creates a path of connected dots on a paper. This path of connected dots or mark left by a moving point is referred to as a line. Line is defined as the path of a dot through space. This indicates that it takes movement to create a line. Examples of lines in the natural and manmade environment include leaves and branches of trees, rivers, the contours of a bird, outlines of electrical gadgets like Television set, speakers, computers etc. A skilled artist uses lines to control the movement of the viewer’s eyes. Lines lead the eye of the viewer into, around and out of visual images in an artwork.

Dot: It is a small round spot. It is usually created from the nibs of writing tools such as pencil, pen, crayon, etc. Pebbles, fruits, human heads are examples of dots in nature.

Shape: A shape is defined as an enclosed area. It is an area that stands out from the space next to or around it due to a defined or implied boundary. This area is clearly set off by one or more of the other five visual elements of art. It is the artist’s unique way of representing ideas in two dimensions. Shapes are flat. They are limited to only two dimensions: length and width. A shape may have an outline or boundary around it. Examples of shapes in the natural and manmade environment include shapes of human head, stones, fruits, rectangles, squares, circles etc.

Form: It is an object with three dimensions thus length, width (breadth) and depth (height). It is the shape of volume or mass. Forms can be grouped into two namely geometric forms and organic forms. Geometric forms include tables, pots, statues etc. while examples of organic forms are stones, trees etc. The only difference between form and shape is that shapes do not have depths but forms do.

Space: It is considered as a boundless area. It is the distance between, around, above, below and within shapes and masses. It is a measurable distance between pre-established points. A void or vacuum in which other elements are actualized or seen is space. Spaces can be seen in both two and three dimensional forms. There are two kinds of space thus positive space which is the space occupied by the objects in a picture and negative space that is the space around objects in a composition or picture.

Texture: This is the surface character or quality of materials. It refers to how things feel or look as though they might feel if touched. This may be smooth, rough, coarse, hard or soft. Texture can be experienced particularly through two of our senses thus the sense of sight and the sense of touch. However, texture can be perceived in the mind. Texture comes in four basic forms: actual, simulated, abstract and invented.

Mass: It is the implied or actual bulk, weight, size or magnitude of an object. In a two dimensional drawing or painting, mass refers to a large area or form of one colour.

Colour: It plays a major role in the elements of design. It is the reflection of white light on an object or sensations created on the eye by rays of decomposed light. Colour may vary in degrees of dullness or brightness and lightness or darkness. All natural and manmade objects that surround us have colours. Tomatoes, flowers, plants, cars, clothes etc display varieties of colours.

Value: This is the degree of lightness or darkness existing in colour. Value is determined by the amount of light reflected by a surface. Value is also referred to as tone.

These elements of artistic creation have their own distinctive features that must be known by artists especially amateurs in the art profession so that they can mature into creative giants in the art industry.